对话IWG中国区总裁胡懋：灵活办公加速进入下沉市场，市场增长超预期

Core Insights - IWG Group released the "2026 Global Top Ten Office Trends Report," highlighting the impact of rapid technological advancements, talent reshaping, and a renewed focus on trust mechanisms on corporate performance and employee experience in the coming year [1][3] Company Expansion and Strategy - IWG signed over 60 new centers in China through a partnership model in the first three quarters of 2025, covering major cities like Shanghai and Shenzhen, as well as second and third-tier cities such as Wenzhou and Changchun [1][3] - The company currently operates over 150 centers across 45 cities in China and plans to increase its presence in lower-tier markets, reflecting a clear growth opportunity [5] - IWG is adopting strategies from overseas trends where companies have shifted from urban centers to suburban or satellite cities, as seen with Huawei relocating its headquarters from Shenzhen to Dongguan [2][5] Market Demand and Clientele - There is a growing demand for flexible office spaces in lower-tier cities, with IWG aiming to establish a presence ahead of market needs to cater to client inquiries about these locations [2][5] - Local governments are actively seeking partnerships with IWG to enhance their service offerings and attract businesses, as demonstrated by the case of Hebei Xinjie, a leather processing hub [6] - Initial operational data from newly opened centers in lower-tier cities like Yantai and Shenyang have exceeded expectations, with some centers achieving over 80% occupancy within a year [6] Client Composition - Initially, IWG's clientele in China was predominantly foreign enterprises, accounting for over 90%, but the proportion of domestic companies has increased, now comprising 40% of the client base [3][6] - The client composition varies by city, with mature enterprises being the primary customers, particularly in lower-tier cities where domestic companies are more prevalent [6]