哈尔滨冰雪经济入冬升温：文旅热度催化多元业态

Core Viewpoint - The winter tourism economy in Harbin is experiencing a significant boost, driven by the increasing popularity of ice and snow activities, leading to diverse business opportunities in the region [1]. Group 1: Ice and Snow Tourism - The indoor Dream Ice and Snow Pavilion is currently welcoming visitors, ensuring a seamless transition to the outdoor attractions that will open later in December [3]. - Since November, there has been a rapid increase in flight bookings to Harbin, indicating a growing interest in winter tourism [3]. - Hotel prices in Harbin are expected to remain relatively high from mid-December 2025 until the Spring Festival in 2026 [3]. Group 2: Creative Design and Cultural Products - Harbin's Creative Design Center is developing various ice and snow-themed cultural products, including smart temperature-controlled down jackets, which have garnered significant attention [5]. - The center's design service output is projected to reach nearly 100 million yuan by 2025, with several product lines achieving annual sales exceeding 30 million yuan [5]. - Collaborations with southern enterprises are being leveraged to enhance market reach and service offerings across various sectors [5]. Group 3: Sports Equipment Development - Qianmao Xuelong Sports Goods Co., Ltd. is manufacturing a full range of ice and snow sports equipment, covering 80% of China's ski resorts [6]. - The company’s snowboards utilize advanced aerospace composite materials, making them lightweight and durable, with prices significantly lower than imported alternatives [6]. - These products have been tested by the Chinese national ski team and are expected to be featured in the 2026 Milan Winter Olympics, with plans to expand into international markets [6].