吉林“冰雪假期”首日带热冬季文旅市场

Core Insights - Jilin Province has launched a 5-day "Ice and Snow Holiday," significantly boosting winter tourism and consumption, particularly among students and families [1][3] Group 1: Policy Impact - The policy allows students in compulsory education to experience a free 3-hour ice and snow course and enjoy a 30% discount on tickets for accompanying parents [1] - Schools are instructed not to schedule classroom activities or assign written homework during the holiday, leading to increased attendance at ski resorts [1] Group 2: Visitor Statistics - The Wuqishan Ski Resort expects around 4,000 visitors on the first day of the holiday, showing a significant increase compared to the same period last year [3] - The Yanji City Sports Center ice rink welcomed approximately 200 students on the same day, with an expected total of nearly 180,000 visitors throughout the season [5] Group 3: Long-term Economic Effects - Experts believe the "Ice and Snow Holiday" will have a lasting impact by expanding participation in ice and snow sports, potentially leading to stable future consumption from the student demographic [5] - The consumption structure in Jilin is shifting from single-point to full-chain consumption, with the holiday expected to drive sales of snow tickets, ice sports equipment, and related services such as dining and accommodation [5]