观察 | 从一场“村超”看浦北陈皮从百亿产业链到城市超级IP的雄心

Core Viewpoint - The article highlights the rapid growth and transformation of the Pu Bei Chen Pi (dried tangerine peel) industry, showcasing its potential to evolve into a significant urban brand and economic driver, with an expected increase in annual output value from 6 billion yuan in 2024 to 8 billion yuan in 2025 [11][12][125]. Industry Development - The Pu Bei Chen Pi industry has transitioned from scattered farming to standardized production, improving product quality and consistency through advanced processing techniques [22][23]. - The area dedicated to the cultivation of Da Hong Gan (big red citrus) has expanded from 70,000-80,000 mu in 2021 to 190,000 mu, with a target of reaching 200,000 mu by 2025 [36][126]. - The introduction of a five-year action plan (2022-2026) aims to enhance the entire industry chain, including seed selection, cultivation, processing, and sales [35][36]. Technological and Talent Integration - The establishment of a doctoral workstation has facilitated collaboration with agricultural experts, focusing on microbial research and disease-resistant variety development [50][56]. - The introduction of smart storage solutions has improved the efficiency and quality of Chen Pi storage, addressing previous challenges faced by farmers [72][73][76]. Cultural and Economic Synergy - A football friendship match served as a promotional event for the Pu Bei Chen Pi cultural tourism week, enhancing brand visibility and community engagement [6][102]. - The integration of sports and agriculture is seen as a strategic move to leverage cultural events for economic growth, with the Chen Pi industry benefiting from increased exposure [121][124]. Economic Impact - The Chen Pi industry has generated significant economic benefits, with 6 villages achieving over 100 million yuan in output and over 20,000 households benefiting from increased income [126]. - The expected growth trajectory positions the Pu Bei Chen Pi industry on a path towards a 10 billion yuan valuation, reflecting its potential as a key player in the agricultural sector [127].