四中全会精神解读·市场最前沿丨“生产线”变“风景线”,解锁工业旅游新体验
Xin Hua She·2025-12-03 10:49

Core Insights - The integration of "industry + tourism" is rapidly emerging, breaking traditional industry boundaries and enriching tourism offerings while providing significant support for industrial transformation and upgrading [1][2][3] Group 1: Industrial Tourism Growth - Xiaomi's automotive factory has welcomed over 150,000 visitors since its opening in April last year, averaging over 10,000 visitors per month [1] - The industrial tourism sector in China is projected to maintain an annual growth rate of 18% over the next five years, with the market size expected to exceed 300 billion yuan by 2029 [7] Group 2: Cultural and Historical Significance - China has established a comprehensive modern industrial system, resulting in a wealth of historical and cultural heritage, with 264 national industrial heritage sites and nearly 500 provincial sites recognized [3] - The Ministry of Industry and Information Technology is actively promoting the creative transformation and innovative development of industrial heritage and cultural resources [3][7] Group 3: Innovative Experiences - Industrial tourism offers unique experiences, such as hands-on activities in production processes, interactive games, and immersive storytelling, enhancing visitor engagement [4][6] - Companies are increasingly opening their factory doors to the public, creating new scenes and experiences in industrial tourism [3][6] Group 4: Policy and Future Directions - The 14th Five-Year Plan emphasizes the construction of a modern industrial system and the deep integration of culture and tourism, highlighting the importance of developing high-quality tourism products [6][7] - The Ministry of Industry and Information Technology plans to explore effective mechanisms for the integration of culture, technology, and industry, aiming to create new cultural consumption scenarios and cultivate new cultural formats [7]