全球折叠屏手机Q3出货量创历史新高!联想(00992)摩托罗拉同比大涨16%
智通财经网·2025-12-03 11:06

Core Insights - The global foldable smartphone shipment is expected to grow by 14% year-on-year in Q3 2025, reaching a historical high of 2.5% of total smartphone shipments [1][6] - Lenovo's Motorola has emerged as a key player in the clamshell foldable segment, with a 16% increase in shipments, securing a position among the top three globally [1][3] - Vivo has also seen a significant increase in shipments, rising by 67% [1] Company Performance - Lenovo's Motorola has effectively expanded its foldable smartphone user base through competitive pricing, strong channel partnerships, and positive product usability ratings [3] - In the US and European markets, Motorola has achieved a breakthrough in market share, competing effectively against established players like Samsung and Honor [3][6] - The Razr 60 model leads the market with a 15% share, and when combined with the Razr 50, the total share reaches approximately 27%, comparable to last year's champion model [5] Market Trends - The foldable smartphone market is projected to close 2025 with a stable growth rate of around 16% year-on-year, driven by high-end users seeking larger screens for productivity and durability [6] - The market is expected to enter a significant expansion phase in 2026, influenced by improvements in durability, thinner and lighter designs, optimized hinge and panel structures, and enhanced AI-driven software experiences [6] - Lenovo is actively promoting its "one body, multiple ends" strategy, launching various AI smartphone products to capture more market share, which will be crucial for competition in the foldable and overall smartphone markets [6]