American Eagle Bet Big On Jean Genie Sydney Sweeney

Core Insights - American Eagle Outfitters Inc. reported third-quarter results that exceeded expectations, with revenue rising 6% to a record $1.4 billion, surpassing Wall Street's forecast of $1.3 billion, and earnings of 53 cents per share also above the expected 44 cents [3][4][11] Financial Performance - The company raised its fiscal fourth-quarter operating income guidance to between $155 million and $160 million, based on projected same-store sales growth of 8% to 9% [4][5] - For the full year, adjusted operating income guidance was increased to a range of $303 million to $308 million, up from an earlier projection of $255 million to $265 million, with comparable sales expected to remain in the low single digits [5][11] Marketing and Customer Acquisition - The marketing campaign featuring actress Sydney Sweeney significantly boosted customer acquisition, adding 700,000 new customers over the summer [7] - American Eagle announced a partnership with Martha Stewart for its holiday campaign, aiming to appeal to a multigenerational audience and position denim as a universal gift [9][10] Sales Trends - Same-store sales at Aerie, the company's intimates brand, rose 11% in the fiscal third quarter [6] - The company experienced strong momentum into the fourth quarter, highlighted by a record-breaking Thanksgiving weekend and growth across brands and channels [12]