“三件套”带火一座城，安徽广德正在努力接住泼天流量

Core Insights - The "Guangde Three-piece Set" has gained significant popularity, with over 1.15 billion views online, making Guangde a hot destination for short trips in the Yangtze River Delta region [1][2] - The local government and businesses are actively working to capitalize on this surge in interest to enhance the city's image and economic development [3] Group 1: Popularity and Impact - The "Guangde Three-piece Set," consisting of Guangde stews, Kawan Kawa milk tea, and Zhanji peach crisps, has become a viral sensation, leading to long queues and increased sales, with a 150% rise in sales for Zhanji peach crisps [1][2] - Guangde's geographical location at the intersection of three provinces (Anhui, Jiangsu, and Zhejiang) and its improved transportation infrastructure, including high-speed rail, have significantly expanded its tourist base [1][2] Group 2: Government and Business Response - The local government is implementing measures such as free buses and parking for visitors to manage the influx of tourists and ensure a positive experience [2][3] - Guangde's city officials emphasize the importance of maintaining the momentum of this popularity to support various sectors, including tourism, investment, and cultural development [3] Group 3: Changing Consumer Preferences - There is a noticeable shift in consumer behavior towards experiential and emotional consumption, with a growing demand for unique and local experiences rather than just traditional sightseeing [4] - Younger travelers are increasingly seeking out less mainstream, more distinctive travel experiences that allow them to engage with local culture and daily life [4]