No Excuses Needed: the 2025 Festive Season Marks the First Where Saying ‘No Thanks' to Alcohol Won't be Met With Judgement

Core Insights - The global attitude towards alcohol consumption is shifting, with a significant increase in the acceptance of non-alcoholic options during social events, particularly festive seasons [5][6][9] Group 1: Changing Attitudes - A new study indicates that 72% of people feel confident skipping alcohol without fear of judgment [5] - Over two-thirds (67%) believe it is outdated to ask why someone isn't drinking [6] - 81% agree that it is acceptable to decline alcohol at festive events without needing an explanation [6] Group 2: Social Dynamics - The fear of missing out is declining, with 86% comfortable choosing low or no-alcohol options at events [9] - 76% of respondents feel they do not need alcohol to feel included in social gatherings [9] - 90% would support a friend opting for low or no-alcohol drinks during festive seasons [9] Group 3: Generational Trends - Gen Z is leading the movement towards moderation, with 30% planning to alternate between alcoholic and non-alcoholic drinks [8] - The study shows a global trend, with 67% in Brazil and 44% in Japan feeling comfortable choosing non-alcoholic options [10] Group 4: Cultural Shifts - The question "why aren't you drinking?" is becoming irrelevant, with people now using humor to deflect such inquiries [11][12] - Nearly half (46%) associate the holiday season with drinking, but this perception is changing as more people embrace moderation [11] Group 5: Company Initiatives - Heineken® is actively promoting its non-alcoholic beer, Heineken® 0.0, as part of its commitment to social life and moderation [13] - The company emphasizes that choosing non-alcoholic options represents a choice rather than a loss [13]