Trading in Pandora A/S shares by board members, executives and associated persons

Core Viewpoint - Alexander Lacik, CEO of Pandora A/S, sold 25,000 shares for DKK 18,760,000 to meet tax obligations related to vested shares from long-term incentive plans [1][2]. Company Overview - Pandora is the world's largest jewellery brand, focusing on accessible luxury jewellery made from high-quality materials, sold in over 100 countries through 6,800 points of sale, including more than 2,700 concept stores [3]. - The company is headquartered in Copenhagen, Denmark, employs 37,000 people globally, and uses only recycled silver and gold in its jewellery production [4]. - Pandora aims to lead in sustainability, targeting a 50% reduction in greenhouse gas emissions across its value chain by 2030 [4]. - In 2024, Pandora generated revenue of DKK 31.7 billion (EUR 4.2 billion) [4].