广州新增海外美妆选品中心 助力中国美妆品牌数智化出海

Core Insights - Chinese domestic beauty brands are experiencing significant growth in reputation and sales, accelerating their international expansion efforts [1][2] - A global beauty selection center has been established in Guangzhou to optimize the entire process of beauty products going overseas, aiming to become a key hub linking domestic and international beauty markets [1] Group 1: Industry Developments - The Guangzhou Beauty Expo City, a partner in the initiative, has gathered 2,000 merchants since its opening in 2003, covering the entire supply chain of ten major beauty categories, with exports reaching 30 million RMB [2] - The center has been approved as the first national procurement trade pilot for the beauty market, facilitating one-stop export services for goods under $150,000 [2] Group 2: Market Trends - Popular subcategories for beauty exports include medical beauty devices, perfumes, and skincare products, with traditional Chinese medicine beauty products and related machinery also showing growth [2] - The international beauty export sector has maintained rapid growth on platforms like Alibaba International, with Europe and the U.S. as core markets, while markets in Belt and Road Initiative countries are also showing potential [2] Group 3: Challenges and Solutions - The main challenge for beauty companies going overseas is product certification, which this collaboration aims to address by integrating various resources to create a comprehensive service system [2]