科研是中国功效护肤的护城河,国货品牌加速追赶国际品牌
Jiang Nan Shi Bao·2025-12-03 12:54

Core Insights - The establishment of the Hainai Global R&D Center in Guangzhou marks a significant shift in the skincare industry from marketing-driven competition to research-driven competition [1][4] - Over the past three years, leading companies in China's skincare industry have increased their R&D investment from 3%-4% to 6%-10% of revenue, indicating a trend towards enhancing research capabilities [1] - The center aims to create a comprehensive R&D system that links local research with international resources, featuring nine functional laboratories [1][3] Industry Trends - The competition in the skincare sector is now focused on "research direction," "research depth," and "research conversion capability," which are essential for brands to succeed [2] - The growth of Chinese skincare brands will be driven by research, and their brand strength will increasingly depend on their research capabilities [4] - The opening of the Hainai Global R&D Center symbolizes a critical step for domestic brands to compete on a global stage, narrowing the gap with international brands that have historically relied on established R&D systems and patent matrices [4] Research Strategy - Hainai's R&D strategy includes a dual hub system that integrates global and local research efforts, establishing a sustainable innovation engine [3] - The research depth is enhanced by a team led by Nobel laureate Konstantin Novoselov and a group of nearly 40 PhD-level researchers focusing on innovative ingredient research [3] - Hainai plans to leverage its various brands to implement the latest effective skincare research outcomes, creating practical and evidence-based products [3]

科研是中国功效护肤的护城河,国货品牌加速追赶国际品牌 - Reportify