立林科技：从深耕地产到文旅拓新，以科技生态赋能旅居新体验

Core Insights - The article emphasizes the strategic shift of the company towards the cultural and tourism sector, leveraging its 30 years of experience in real estate technology to create a new ecosystem of "technology + service + experience" in travel and living [1][26] - The cultural and tourism industry is experiencing significant growth, with domestic travel in China reaching 4.891 billion trips in 2023, a 93.3% increase year-on-year, indicating a vast market opportunity for the company [1][26] Industry Opportunities - The real estate sector is transitioning to a stock competition phase, necessitating developers to expand into the broader accommodation ecosystem [1][26] - The cultural tourism industry is benefiting from both policy and consumer demand, with the "smart tourism" initiative included in the 14th Five-Year Plan, highlighting a trillion-level market potential [1][26] Company Background - The company has over 30 years of experience in intelligent technology, with a national presence of 37 subsidiaries and over 200 offices, serving more than 40 million users and holding over 20% market share [2][27] - It has developed a comprehensive capability system covering smart hardware, IoT platforms, and full-cycle services, which aligns well with the smart needs of the cultural tourism sector [2][27] Market Demand - The demand for diverse and high-quality experiences is reshaping the cultural tourism market, with significant growth in wellness and social hotels, indicating consumers' willingness to pay for unique experiences [3][28] - The aging population is driving a 22% increase in travel orders for seniors in 2024 compared to 2023, reflecting a growing demand for wellness and leisure travel [3][28] Business Focus - The company is targeting three key areas: seamless check-in solutions for hotels, smart room services for various hotel types, and integrated health monitoring systems for wellness hotels [4][29][5] - The approach aims to enhance customer experience throughout the entire stay process, from check-in to check-out [7][31] Ecosystem Collaboration - To address industry challenges such as fragmented procurement and inconsistent standards, the company has formed a smart travel industry alliance with various brands to provide integrated solutions [8][32] - This alliance aims to streamline procurement processes and enhance operational efficiency through a unified service model [8][32] Competitive Advantages - The company leverages its digital operation service platform to facilitate collaboration across IoT, internet, and service networks, allowing for rapid deployment in the cultural tourism sector [33] - With over 500 intellectual property rights and high-end research resources, the company maintains a strong technological edge in the market [33] Resource Strength - The company has established strong relationships with over 60% of the top 100 real estate companies, which serve as initial deployment scenarios for its cultural tourism solutions [9][34] - A nationwide service network ensures quick project implementation and localized support [12][37] - The extensive user base provides insights into consumer needs, allowing for tailored solutions [15][40] Service Model - The company offers a comprehensive service model that includes customized pre-sale solutions, rapid deployment during the sale, and 24-hour operational support post-sale [16][41] - The travel service experience is enhanced through technology, providing seamless interactions at every stage of the customer journey [16][41] Procurement Strategy - The alliance facilitates bulk procurement of core hardware, simplifying the procurement process and reducing costs [17][42] - The company supports flexible customization options for clients, allowing for tailored solutions that meet specific market demands [17][42] Value Proposition - The company aims to enhance consumer experiences through smart services and health guarantees, aligning with its mission to provide a five-star living experience [18][43] - It positions itself as a core partner in the broader accommodation ecosystem, helping clients achieve operational efficiency and value enhancement [19][44] Future Outlook - The company plans to deepen its focus on the cultural tourism sector, aiming for sustainable growth and enhanced brand influence in the market [22][47] - It will continue to integrate its core business areas to achieve synergistic effects and drive innovation in technology and services [24][48]