Xin Lang Cai Jing·2025-12-03 13:20Core Viewpoint - The article emphasizes the role of financial institutions, particularly China Construction Bank's Guangzhou branch, in promoting rural revitalization through targeted financial support and innovative services, contributing to the growth of agricultural loans and enhancing urban-rural integration [1][8]. Group 1: Financial Support for Rural Development - China Construction Bank's Guangzhou branch has implemented the "Hundred Million Thousand Project" strategy, focusing on agricultural pain points and driving agricultural loan growth, with the loan balance exceeding 67 billion yuan by the end of September [1][8]. - The bank's support has enabled the transformation of idle land into ecological parks, enhancing the quality of life for villagers and attracting tourism [2][10]. Group 2: Case Study of Financial Assistance - Guangzhou Shinjing Ecological Landscape Co., established in 2021, faced cash flow challenges due to high upfront costs for park renovation projects, but received a timely loan of 1.86 million yuan from the bank, facilitating project completion [2][9]. - The financial backing not only helped the company grow but also improved the ecological environment for local residents, enhancing their happiness [3][10]. Group 3: Strengthening Agricultural Supply Chains - A trading company in Guangzhou, involved in pork distribution, encountered difficulties due to long payment cycles and high upfront costs, prompting the need for financial assistance [4][12]. - The bank's "Zhang Fuqing Financial Service Team" provided a tailored financial solution, granting 7.49 million yuan through a combination of collateral and credit, which allowed the company to expand its procurement and strengthen its supply chain [5][12]. Group 4: Activating Urban-Rural Economic Circulation - The bank's initiatives include engaging in community activities to promote financial literacy and support for farmers, thereby enhancing the connection between agricultural production and urban consumption [6][13]. - The dual approach of offline events and online benefits has effectively linked agricultural producers with urban consumers, fostering a supportive environment for agricultural products and reducing costs for consumers [7][13]. Group 5: Commitment to Rural Revitalization - The Guangzhou branch of China Construction Bank is committed to deepening the integration of finance and rural revitalization, continuously enriching agricultural financial products and optimizing service networks to support the vision of strong agriculture, beautiful rural areas, and prosperous farmers [14].