Alpha Modus Files Patent Infringement Lawsuit Against H&M Over In-Store AI and Retail Intelligence Systems

Core Viewpoint - Alpha Modus has filed a patent infringement lawsuit against H&M, alleging that H&M's retail operations infringe on five patents related to shopper analytics and inventory management [1][2]. Group 1: Patent Details - The patents in question include U.S. Patent Nos. 11,042,890; 11,049,120; 11,301,880; 12,026,731; and 12,354,121, which cover technologies for monitoring shopper behavior and optimizing inventory management [2]. - These patents originate from inventions dating back to 2013 and encompass methods for real-time shopper analytics and seamless in-store purchase experiences [2]. Group 2: Allegations Against H&M - The complaint states that H&M utilizes various technologies, such as RFID tracking and digital video systems, to gather data on shopper interactions, which allegedly infringe on Alpha Modus's patented methods [3]. - Alpha Modus claims that H&M's use of these technologies constitutes both direct and indirect infringement of the asserted patents [4]. Group 3: Company Position and Actions - Alpha Modus emphasizes its commitment to enforcing its intellectual property rights to protect its innovations and ensure fair competition in the retail market [4]. - The company has previously entered into licensing agreements with other firms to access its patented technologies, indicating a preference for negotiated arrangements over unlicensed use [5]. Group 4: Company Overview - Alpha Modus is a retail technology company focused on in-store AI systems, aiming to enhance shopper engagement and optimize retail operations through its patented technologies [6]. - The company's AI framework is designed to measure the impact of digital content and physical interactions on transaction outcomes [6].