EMEI SHAN(SZ:000888) Mei Ri Jing Ji Xin Wen·2025-12-03 13:28Core Viewpoint - Emei Mountain A has announced a shareholder reward program that offers various benefits, including free tickets and discounts for shareholders and their families, which has positively impacted its stock price and market perception [2][3]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders holding 500 shares or more will receive free access to scenic spots, cable cars, and hot springs, along with exclusive discounts for family members [2]. - The program is designed to provide tangible benefits to shareholders, with an estimated return of at least 3% over two months based on the stock price prior to the announcement [2]. Group 2: Cost Management - The cost of the rewards program is manageable for Emei Mountain A due to the low marginal cost associated with additional visitors, as the fixed costs of infrastructure and staffing do not significantly increase with more guests [3]. - The free benefits are seen as an efficient use of "idle capacity," which can lead to increased revenue through secondary spending by shareholders and their families [3]. Group 3: Market Trends - Shareholder reward programs are becoming increasingly common in the A-share market, with other companies also offering various incentives to engage their shareholders [3]. - These initiatives aim to transform shareholders into product and service advocates, enhancing market value management [3][4]. Group 4: Long-term Value Creation - The primary goal of shareholder reward activities should extend beyond short-term stock price boosts to fostering long-term relationships and trust between the company and its investors [4]. - By allowing shareholders to experience the company's products and services, companies can enhance understanding of their business models and value propositions, leading to more rational investment decisions [4][5].