2025新疆冰雪火锅节开幕 助力文旅与餐饮产业协同升级

Core Viewpoint - The 2025 Xinjiang Ice and Snow Hot Pot Festival aims to enhance the synergy between the cultural tourism and catering industries through an immersive winter consumption experience, themed "Snowy Region Gathering Quality Products, Hot Pot Warming Tianshan" [1]. Group 1: Event Overview - The festival features an "ice and snow + quality products + hot pot" innovative scene integration, promoting a unique winter dining experience [1]. - The event includes a hot pot culture display area showcasing the development history of Xinjiang hot pot, ethnic hot pot characteristics, traditional and innovative cooking tools, and the full supply chain story of "Xinjiang quality products" [2]. Group 2: Culinary Highlights - Local specialty hot pots and diverse flavors from across the country attracted many visitors, with "Xinjiang quality products" such as fresh-cut beef, lamb, and shrimp balls becoming popular items [4]. - The opening ceremony featured the launch of new products from established brands and the release of the "Xinjiang Hot Pot Industry Development Recommendations," along with the announcement of "Preferred Hot Pot Brands" and "Preferred Hot Pot Ingredient Brands" [5]. Group 3: Promotional Activities - The festival will run until February 28, 2026, covering the entire snow season, with participating hot pot brands and scenic spots offering special activities [5]. - Daily flash sales on hot pot packages and discount vouchers will be available, with visitors able to receive "Warm Winter Consumption Packages" that include hot pot vouchers and discounts for ice and snow scenic spots [5].