潍百投5亿元升级中百大厨房，打造全产业链品牌

Core Insights - Weifang City is focusing on high-quality development of the private economy, with Weiba Group being a key player in enhancing consumer goods supply and operational capabilities [1][2] - The company has been recognized in various national and provincial programs, ranking 34th among China's top retail companies [1] Group 1: Business Development Strategies - Weiba Group is actively responding to government initiatives to boost consumption, leveraging policies like trade-in programs to enhance consumer spending and accelerate transformation [1] - The company is transforming large commercial complexes, creating unique business centers like the Gudemaom Night Economy Center and the Gudijin Smart Business Circle, which has seen over 520,000 visitors in its first week [1] Group 2: Marketing and Consumer Engagement - Weiba Group has partnered with over a hundred well-known brands to host various consumer events, creating immersive shopping experiences that have contributed to steady revenue growth [1][2] - The company has integrated digital resources through the Zhongbai e-commerce platform, achieving 3.8 million digital members and utilizing AI and big data for precise marketing [2] Group 3: Brand and Product Development - The company is investing 500 million yuan in upgrading its supply chain and production capabilities through the Zhongbai Big Kitchen initiative, aiming to create a nationally recognized food brand [2] - With a resident population of nearly 10 million, Weifang presents a large market capacity and high consumer demand, positioning Weiba Group to enhance local economic prosperity and improve living standards [2]