Xin Lang Cai Jing·2025-12-03 14:04Core Insights - JD Health has announced three core strategies focused on user experience, quality supply, and brand growth, alongside the launch of the "S100 Project" [1][2] Group 1: Strategic Initiatives - The "S100 Project" aims to gather top-quality brands in the nutrition and health industry, focusing on product, marketing, experience, and mechanisms to leverage more platform resources for brand growth by 2026 [1][2] - JD Health plans to increase its marketing investment to 1.6 billion in 2026, enhancing initiatives like the "Doubling Plan," "Ten Million New Products," and five major marketing IPs including celebrity and scenario marketing [1][2] Group 2: Industry Performance - Over 7,000 nutrition and health brands have achieved continuous sales growth for three consecutive years, with new user numbers in the category increasing by 30% year-on-year since 2025, and new product sales rising by 40% [1][2] - The company emphasizes the need for deep collaboration and value co-creation across the entire industry chain to ensure sustainable growth in the nutrition and health sector [1][2]