Core Insights - The user satisfaction index for China's new energy vehicle (NEV) industry in 2025 is 80 points, marking a year-on-year increase of 1 point, indicating a recovery from previous declines [3] - Both pure electric vehicles and hybrid vehicles achieved a satisfaction score of 80 points, with increases of 2 points and 1 point respectively [3] - The assessment covered 162 popular vehicle models from 40 automotive manufacturers and 55 brands across China [3] Group 1: User Satisfaction and Quality - The perceived quality score in the NEV industry increased by 1.2 points year-on-year, while perceived value rose by 1.5 points, driving the overall satisfaction recovery [3] - Satisfaction with quality reliability scored 80.8 points, up 0.7 points, and performance design satisfaction scored 81.1 points, up 0.5 points [3] - Despite improvements, the industry faces challenges with a year-on-year increase in the number of faults per 100 new vehicles and a significant rise in fault concentration [3] Group 2: Fault Analysis - Among the top ten fault types for new energy vehicles, issues related to smart cockpits accounted for six, including slow OTA updates and gesture control failures [4] - Persistent issues such as strong interior odors and high wind noise have remained in the top three faults for four consecutive years [4] Group 3: User Preferences and Market Trends - Users are increasingly focused on performance, reliability, and comfort, while concerns about maintenance costs and vehicle appearance are declining [4] - Brand preferences are becoming more diverse, with characteristics like "fashionable," "youthful," and "tasteful" being prioritized by consumers [4] - The rise in user satisfaction indicates that the NEV industry is entering a phase of simultaneous growth in both quantity and quality [4]
新能源汽车用户满意度回升,这三大系统故障最多
Bei Jing Ri Bao Ke Hu Duan·2025-12-03 14:16