苏州吴中区洞庭山碧螺春首次迈入“百亿品牌阵营”

Core Insights - The 21st China Tea Economic Annual Conference highlighted the significant achievements of Suzhou Wuzhong District and Dongting Mountain Biluochun tea, with the latter reaching a brand value of 10.508 billion yuan, marking a historical high and a growth of 4.355 billion yuan from 2024 [1] - Wuzhong District was recognized as a key tea-producing county for 2025 and received the title of "County Supporting Rural Revitalization" for the first time, showcasing its role in empowering rural development through the tea industry [1] Group 1: Industry Development Strategies - Wuzhong District is focusing on rural revitalization and deepening the tea industry through policy support and technological empowerment, establishing a solid framework for high-quality development [2] - The district is enhancing the tea industry chain and increasing product value by transitioning from simple cultivation to deep processing and comprehensive utilization, thereby boosting farmers' income and strengthening collective economies [2] Group 2: Brand and Market Expansion - Efforts are being made to enhance the brand influence of Dongting Mountain Biluochun through cultural festivals, participation in domestic and international exhibitions, and multi-channel promotion via mainstream and new media [2] - Wuzhong District is supporting leading enterprises in innovation, encouraging breakthroughs in craftsmanship, product development, and market expansion to continuously improve brand value and market recognition [2] Group 3: Integration of Tea and Tourism - The district is promoting the integration of the tea industry with rural tourism, creating tea culture experience parks and designing premium tea tourism routes to enhance visitor experiences while showcasing the charm of Jiangnan countryside [3] - This innovative practice not only enriches rural tourism but also broadens income channels, contributing to the sustainable development of the region by achieving ecological, economic, and social benefits [3] Group 4: Future Directions - The results from the China Tea Circulation Association serve as authoritative recognition of Wuzhong District's achievements in tea industry development and its path of using tea to promote economic growth [3] - Moving forward, Wuzhong District aims to continue its "Three Tea Coordination" philosophy, focusing on innovation within tradition to make the tea industry a stronger engine for rural revitalization and contribute to the high-quality development of the national tea industry [3]