专访广西科学院研究员汪斌：科技是打破浦北陈皮同质化困局的“金钥匙”

Core Viewpoint - The key to breaking the homogenization dilemma of the Pubei Chenpi industry lies in leveraging technology to create differentiated, high-value products that enhance market competitiveness [4][10][20]. Industry Overview - The 2025 Pubei Chenpi Cultural Tourism Promotion Week and the Second Pubei Chenpi Industry High-Quality Development Exchange Conference were recently held in Pubei, Guangxi [2]. - The Pubei Chenpi industry faces challenges such as a single product form, low added value, and insufficient brand differentiation [9]. Technological Empowerment - Technology is viewed as the "golden key" to activate the deep dynamics of the industry and overcome homogenization challenges [4][10]. - Modern technology can be utilized to analyze the functional components of Chenpi, leading to the development of health-oriented differentiated products [11][12]. Product Development Strategy - A multi-product matrix can be formed, including Chenpi tea, functional foods, health products, and even cosmetic raw materials [12][13]. - The industry should focus on three strategic steps: 1. Strengthening technological support and establishing a comprehensive industry standard system from planting to product development [14][15]. 2. Deepening functional development around unique labels like "longevity" and "selenium-rich" to create recognizable health product series [15][16]. 3. Promoting industry integration by combining the Chenpi industry with health and cultural tourism sectors to create synergistic development effects [16][17]. Vision for the Future - Pubei Chenpi should evolve from being merely a local specialty to a significant component of the health industry [18]. - Achieving technological empowerment, value reconstruction, and industry integration is essential for the Chenpi to break free from homogenized competition and grow into a nationally influential and sustainable industry [19][20].