专访福建农林大学教授孙云：浦北陈皮与白茶是天然的“灵魂之饮”

Core Viewpoint - The combination of Pu Bei Chen Pi and white tea is identified as a significant trend in the development of healthy tea beverages, referred to as the "soul drink" [3][4]. Group 1: Product Characteristics - Pu Bei Chen Pi possesses unique qualities such as "ecological + selenium-rich + longevity," which complement the "elegant and health-promoting" attributes of white tea [3][10]. - The synergistic effects of Chen Pi and white tea enhance their health benefits, with white tea being rich in polyphenols and amino acids, providing antioxidant and moisture-removing properties, while Chen Pi is known for its ability to strengthen the spleen and aid digestion [6][7]. Group 2: Flavor Profile - The flavor profile of the combination offers a balanced experience, where the sweetness and freshness of white tea counterbalance the spiciness and richness of Chen Pi, creating a layered taste experience that exceeds the sum of its parts [8][9]. Group 3: Market Potential - The market potential for the "Chen Pi + white tea" combination is significant, with opportunities for product innovation and market adaptation. This includes traditional forms like tea cakes and loose tea, as well as convenient formats such as small packages, cold brew tea bags, and instant tea powders [13][14][15]. - The product can cater to various consumer scenarios, including office, commuting, and travel, enhancing its market appeal [16]. Group 4: Target Demographics - Innovative approaches can attract younger consumers by integrating with trendy beverages like milk tea and fruit tea, or by incorporating health attributes such as low sugar and zero calories, aligning with the dual demand for health and trendiness among young people [17][18]. Group 5: Industry Outlook - The Pu Bei Chen Pi industry is on a trajectory towards a target of 10 billion, indicating substantial growth potential. Continuous innovation and deepening of the industry will help elevate the unique value of Pu Bei Chen Pi, allowing traditional tea beverages to thrive in the modern market [20][21].