半价游遍魔都！上海旅超大赛激活全域活力

Core Insights - The "Yujian Shanghai" first tourism strategy super competition has commenced and will run until January 18, 2026, with various districts in Shanghai offering discounts and new cultural tourism products to attract participants [1][3] - The competition has seen high participation rates from travel agencies and certified tour guides, indicating strong interest from industry professionals [1][3] - The event has sparked a surge in tourism activity, with significant increases in visitor numbers and tourism revenue across various districts [3] Group 1: Competition Overview - The competition features both professional and social categories, with participants using creative content to showcase Shanghai's cultural tourism [1] - Innovative activities such as the "AI Music Competition" and "Heartfelt Coordinates" check-in events have been introduced to enhance engagement [1][3] - The competition has gained traction on social media, with the main topic on Douyin reaching 120 million views [1] Group 2: District Initiatives - Jinshan District is offering free access to 10 A-level scenic spots and special autumn-winter routes, attracting visitors [2] - Qingpu District is providing free entry to Zhu Jia Jiao Ancient Town and half-price tickets for other attractions, enhancing accessibility [2] - Baoshan District has introduced half-price tickets for popular landmarks, while Xuhui District offers extensive discounts across various venues, including hotels and cultural performances [2] Group 3: Economic Impact - Xuhui District experienced a 40% increase in visitor numbers and a 20% rise in tourism revenue during a specific week, indicating strong economic benefits from the competition [3] - Baoshan District also reported a 19% increase in visitors and an 11% rise in tourism revenue, showcasing the event's positive impact [3] - Qingpu District welcomed 2.1765 million visitors, with a 27.18% year-on-year increase in tourist numbers and a 21.64% rise in revenue [3] Group 4: Upcoming Events - The Shanghai New Year cultural tourism product matrix will launch, featuring various activities to stimulate holiday consumption [4] - Baoshan and Xuhui will host major events, including a drone fireworks show and a romantic atmosphere at the Xuhui West Bank Dream Center [4] Group 5: Targeting Young Audiences - New attractions such as Disney's "Light Up the New Year" show and LEGO's winter theme activities are designed to appeal to younger demographics [5] - Cultural integration is emphasized with innovative performances and themed events at various historical sites [5] - The collaboration between cultural tourism and commercial entities is highlighted through pop-up stores and exhibitions, providing diverse options for visitors [5]