AMC's New Trick Is Crazy Enough to Work

Core Viewpoint - AMC Entertainment is attempting to revitalize its business model with the introduction of the AMC Popcorn Pass, which offers significant discounts on popcorn, potentially increasing customer visits and revenue growth despite past failures in various initiatives [1][2][3]. Group 1: Business Strategy - AMC has previously implemented successful strategies such as reserved seating and loyalty programs, which have contributed positively to its operations [2]. - The AMC Popcorn Pass, priced at $29.99, allows members to receive 50% off a large popcorn bucket daily until the end of 2026, aiming to enhance customer engagement and drive ticket sales [3][5]. - The pass requires customers to purchase a movie ticket to access concessions, which is expected to increase the frequency of visits and attract more members to the AMC Stubs A-List program [5][6]. Group 2: Financial Implications - AMC's gross margin on concessions was reported at 80% for the first nine months of the year, allowing the company to offer discounted popcorn while still maintaining profitability [9]. - Analysts predict revenue growth in the high single digits for the next year, with the potential for double-digit growth for the first time since 2023, driven by the new popcorn pass initiative [9][10]. - The strategy of selling discounted popcorn is expected to boost sales of other high-margin items, such as beverages, further enhancing overall revenue [9].