Core Viewpoint - TH International Limited, the exclusive operator of Tim Hortons in China, has launched an eco-friendly straw developed in collaboration with Tencent's CarbonXmade program, aiming to promote sustainability in consumer choices [1][2][10]. Product Launch and Features - The new straws will be introduced in Tims stores across major cities including Beijing, Shanghai, and Shenzhen, encouraging sustainable consumer behavior [2]. - The straws are produced using Carbon Capture Utilization (CCU) technology, which converts industrial CO₂ emissions into biodegradable materials [4][6]. - Each 100 straws contains 3.185 grams of captured CO₂, showcasing an improved life-cycle performance [6]. Sustainability Initiatives - The launch event featured a "low-carbon fashion show" with designs made from the new straws, emphasizing creativity in sustainability [7][8]. - Tims China has previously initiated the "Bring Your Own Cup — Save RMB 8" program, furthering its commitment to sustainability [10]. - The company has opened a "Green Innovation Lab Store" in Shenzhen, focusing on coffee-ground recycling and circular design [11]. Global Responsibility - Tim Hortons promotes responsible sourcing through its "Coffee for Communities" program, which has supported over 18,000 farmers by 2023 [12].
Tims China and Tencent's CarbonXmade Launch Innovative Eco-friendly Straw Made with Captured CO₂