Zheng Quan Ri Bao Zhi Sheng·2025-12-03 16:10Core Viewpoint - The article emphasizes the strategic importance of consumption as a "main engine" and "stabilizer" for economic growth in China, highlighting the need for policies that stimulate domestic demand and enhance consumer spending [1]. Policy Guidance - China Construction Bank (CCB) has initiated a consumption finance special action to support national policies aimed at boosting consumption and expanding domestic demand, integrating various financial services to create a comprehensive consumption finance ecosystem [2]. - CCB has implemented structural monetary policy tools to enhance credit support for consumption and elderly care, with over 100 billion yuan in loans allocated to these sectors since the policy's announcement [2]. Financial Support and Infrastructure - CCB has effectively utilized fiscal support policies, managing to distribute over 20.9 billion yuan in consumer vouchers across 309 cities, which has directly stimulated consumption by approximately 151.1 billion yuan [3]. - The bank has increased its credit support for key consumption sectors, with loans in tourism, culture, sports, health, education, and elderly care growing over 60% since the end of 2022 [5]. Demand Activation - CCB has developed a comprehensive consumer finance service system, responding to diverse consumer needs through personal loans, credit cards, and payment services, with a total of 35 million personal loan customers and a loan balance of 652.7 billion yuan as of October 2025 [7]. - The bank has enhanced the payment experience by integrating consumption loan features with payment services, facilitating immediate access to funds for consumers [8]. Ecosystem Co-construction - CCB is actively building a new consumption ecosystem by collaborating with various stakeholders, leveraging both online and offline channels to create a multi-faceted consumption environment [10]. - The bank has formed partnerships with leading e-commerce platforms to enhance consumer experiences and drive sales during key shopping events, fostering a positive interaction among banks, merchants, and customers [10]. Future Directions - CCB plans to continue implementing national strategies to boost consumption and expand domestic demand, focusing on emerging growth areas such as service consumption, green consumption, and digital consumption [11].