亚布力冰雪经济“进阶记”：从“滑雪胜地”向“四季文旅”的产业突围

Core Insights - The 26th China Entrepreneurs Forum Annual Meeting will be held from March 17 to 19, 2026, in Yabuli, which is recognized as a leading example of China's ice and snow economy [1] - Yabuli is transitioning from a "single-season ski resort" to a "four-season cultural tourism destination" through a combination of events, IP, vacation offerings, and unique experiences [1][4] Event Economy - Yabuli boasts seven ski resorts with 56 ski trails totaling over 100 kilometers, including trails certified by the International Ski Federation, enabling it to host over 80% of international A-level snow events [3] - Visitor numbers have exceeded 1.1 million and 1.21 million in the past two seasons, making it the first ski resort in China to surpass one million visitors in a single season [3] - For the 2025-2026 season, Yabuli plans to host one international, seven national, and eight provincial-level skiing events, enhancing its international profile and driving tourism-related consumption [3][4] Business Model Upgrade - To address the seasonal dependency of the ice and snow economy, Yabuli initiated a "four-season cultural tourism industry transformation" in 2025, introducing summer events and unique experiences to boost off-season consumption [4] - Summer visitor numbers increased by 19% due to events like stargazing camping festivals and volleyball competitions [4] Smart Empowerment - Yabuli is implementing a "smart scenic area" initiative to enhance visitor experience by monitoring key environmental data and managing visitor flow and parking intelligently [8] - The resort is also focusing on service quality by collaborating with universities to train professional ski instructors and service personnel [8] Regional Synergy - Yabuli's location near Harbin and Mudanjiang allows it to leverage rich surrounding tourism resources, enhancing its appeal as a central hub for ice and snow tourism [9] - The Harbin Ice and Snow World and other attractions are expected to complement Yabuli's offerings, creating a "snow tourism corridor" for resource sharing and customer exchange [9][10] Future Development - The Heilongjiang provincial government is promoting a "China No.1 Ice and Snow Tourism" route, enhancing core products like Yabuli and other key attractions [10] - Yabuli aims to become a world-renowned ice and snow sports tourism destination and an international conference venue, with plans for an airport and high-quality outdoor sports facilities [10][11]