多地出实招促冬季文旅消费市场“热气腾腾”

Group 1 - Various regions in China are launching consumer promotion initiatives to boost tourism and consumption as the year-end approaches, including a 15 million yuan "Winter Travel Tibet" card in Tibet [1] - Cities like Yinchuan are planning a series of unique consumer activities from December 2025 to March 2026, with over 500,000 yuan allocated for tourism benefits [1] - Northern cities such as Beijing and Harbin are initiating diverse winter consumption activities, leveraging their ice and snow resources to stimulate spending [1] Group 2 - The rise of the ice and snow economy reflects a shift in consumer behavior in China, moving from material consumption to experiential consumption, with health and spiritual needs becoming central [2] - Many cities, including Chongqing and Guangzhou, are starting winter consumption seasons, utilizing "ticket roots" as a key strategy to activate the market [2] - Changchun is innovating with an "ice and snow joint ticket" that integrates various resources, promoting cross-regional collaboration and discounts [3] Group 3 - The "ticket root economy" is seen as a more precise and efficient way to stimulate consumption compared to traditional subsidies, linking tickets to create a multi-industry win-win scenario [3] - The shift from single subsidies to multi-industry integration in winter consumption activities enriches consumer experiences and continuously releases consumption potential [3] - As holidays like New Year's and Spring Festival approach, more integrated and quality-driven consumer offerings are expected to emerge, further heating the winter consumption market [3]