Tetra Pak restructures executive leadership team

Core Insights - Tetra Pak has restructured its executive leadership team, appointing five new executive vice-presidents effective December 1, 2025, all reporting to president and CEO Adolfo Orive [1] Group 1: New Appointments - Marco Dorna has been promoted to executive vice-president for market operations, having joined Tetra Pak in 2004 and held various commercial and leadership roles [1][2] - Tatiana Liceti has transitioned to executive vice-president for packaging solutions after serving as executive vice-president for market operations since 2021, with a tenure at Tetra Pak since 1998 [2][3] - Roberto Franchitti has been appointed executive vice-president for processing solutions and equipment, previously serving as executive vice-president for services since 2021 [3][4] - Ola Elmqvist takes over as executive vice-president for services, having previously held the role of executive vice-president for packaging solutions from 2021 [4][5] - Martin Scott has been named executive vice-president for sustainability and communications, previously serving as executive vice-president for communications since 2024 [5][6] Group 2: Initiatives and Collaborations - In November 2025, Tetra Pak and supermarket chain Mega Image initiated an eight-month pilot in Bucharest and Brașov, Romania, to collect used beverage and dairy cartons through reverse vending machines, collaborating with partners Maspex, Tomra, and Brai Cata [6]