聚焦五大客群需求 升级航空出行服务

Core Viewpoint - The "Action Plan for the Integration Development of Culture, Tourism, and Civil Aviation" aims to enhance the service level of tourism travel by 2027, promoting a deeper and higher quality integration between culture, tourism, and civil aviation industries [1][2]. Group 1: Service Improvement for Travelers - The plan focuses on improving travel services for specific groups such as senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism, with targeted service measures [1][2]. - Airlines and airports are encouraged to upgrade services for elderly passengers, including companionship services, rest areas, and special meal options [1]. - Family travelers will benefit from services like seat selection, children's meal reservations, and play areas in terminals [2]. Group 2: Enhancing Inbound Tourism - The plan emphasizes the need to improve the convenience of inbound tourism, including promoting tax refund services and enhancing guidance for international travelers [2]. - It encourages major airlines and hub airports to improve services for international flights, including the rental of portable translation devices [2]. Group 3: Optimizing Flight Routes and Services - The plan addresses the mismatch between current domestic flight routes and tourism demand, proposing measures to enhance accessibility and increase inbound flight routes [2][3]. - It encourages the development of new products and services that integrate civil aviation with cultural tourism, including themed tourism products and low-altitude tourism [3]. Group 4: Collaborative Initiatives - Airlines are encouraged to offer package deals covering multiple destinations and collaborate with cultural and tourism entities [3]. - The plan supports the inclusion of civil aviation and tourism combination products in consumption voucher policies, promoting innovative tourism experiences [3].