Macy's turnaround shows promise as sales climb to highest level in over 3 years

Core Insights - Macy's sales have reached their highest level in over three years, indicating significant progress in its turnaround strategy initiated in 2024 [1] - The latest report shows that sales at stores planned to remain open increased for the second consecutive quarter, while overall sales across the Macy's brand grew at the fastest rate in 13 quarters [1] Group 1: Sales Performance - Bloomingdale's and Bluemercury, also owned by Macy's Inc., continued to show growth, with Bloomingdale's achieving five straight quarters of comparable-store sales growth and Bluemercury reaching 19 consecutive quarters of growth [2] - Strong demand for "giftable" categories such as sweaters, pajamas, sneakers, and handbags has been noted, with Coach bags being particularly popular during Black Friday, mostly selling at full price [5] - Retailers, including Macy's, have maintained promotions at the same or lower levels than the previous year, allowing for more new products to be sold at full price due to healthier inventories [8] Group 2: Strategic Initiatives - Macy's is implementing a strategy that includes closing about 150 underperforming stores by the end of 2026 to achieve sustainable and profitable sales [9] - The company has faced challenges in adapting to rapid industry changes and competition, which has historically impacted its performance [11] - To attract younger customers, there is a need for Macy's to enhance product offerings and create engaging in-store events, as emphasized by industry experts [13][14]