Supergoop taps Amazon vet as CEO

Core Insights - Supergoop has appointed Melis del Rey as its new CEO, effective Monday, succeeding Gregory Polcer, who served as interim CEO since May 2023 [5][7] - Del Rey brings extensive experience from her previous roles, including general manager of Amazon U.S. Health and Beauty and over a decade at Procter & Gamble [7] - The brand has undergone several leadership changes in recent years, with Amanda Baldwin leaving in 2023 to become CEO of Olaplex [3][6] Company Developments - Supergoop sold a majority stake to Blackstone in 2021 and expanded its C-Suite in 2022, launching new SPF-related products [6] - The brand was founded by Holly Thaggard to make SPF sunscreen a fun and everyday experience, and has since expanded into makeup and moisturizer products [5] - Del Rey aims to enhance Supergoop's commitment to innovation and consumer connection, transforming perceptions of SPF [7]