Core Viewpoint - The Bank of China Guangdong Branch is committed to consumer rights protection and financial education, implementing various initiatives to enhance customer experience and safeguard financial interests [5][6][10]. Group 1: Financial Education Initiatives - The Guangdong Branch has organized over 10,000 financial education activities since 2025, reaching nearly 100 million consumers [5]. - Events such as "Little Bankers, Big Dreams" aim to educate children about banking through interactive experiences [9]. - The bank integrates financial knowledge into various community activities, making learning engaging and accessible [9]. Group 2: Consumer Rights Protection Mechanisms - The bank employs a matrix management system to ensure consumer rights protection is a priority across all levels [6]. - Consumer protection work is included in key meetings, emphasizing the importance of customer needs in product design and service processes [6]. - A "Five Twos" complaint management system has been established to address consumer grievances effectively [8]. Group 3: Technology and Innovation - The bank is leveraging digital tools to enhance consumer rights protection, transitioning from manual to data-driven governance [10]. - A specialized consumer protection platform has been developed to streamline complaint handling and improve service efficiency [10]. Group 4: Collaborative Efforts - The bank collaborates with law enforcement, schools, and businesses to create a comprehensive consumer protection ecosystem [11]. - Joint initiatives include public events that combine cultural elements with financial education, enhancing community engagement [11]. - The bank actively participates in local outreach to educate various demographics about financial safety and fraud prevention [11].
广东中行打造消保实践新样板