既润“供给之木”又灌“需求之田” 建设银行双向发力激活消费市场
Zheng Quan Ri Bao·2025-12-03 22:27

Core Viewpoint - The article emphasizes the role of consumption as a key driver of economic growth in China, highlighting the strategic initiatives by China Construction Bank (CCB) to enhance consumer finance and support national policies aimed at boosting consumption [1][3][12]. Group 1: Consumer Finance Initiatives - CCB has deployed POS terminals in over 4,200 key merchants in Chongqing to facilitate global card acceptance, resulting in over 16 million yuan in foreign card transactions [1]. - By the end of October 2025, CCB aims to exceed 1 trillion yuan in loans for key consumer sectors, with approximately 810 billion yuan in personal consumer loans projected for that year [2]. - CCB launched a "Consumer Finance Special Action" in February, focusing on integrating various financial services to support consumption and enhance the financial supply structure [3]. Group 2: Policy Implementation and Support - CCB has actively implemented government consumption subsidy policies, distributing over 20.9 billion yuan in consumer vouchers across 309 cities, which has directly stimulated consumption by 151.1 billion yuan [4]. - The bank has established a dedicated team to ensure the smooth implementation of fiscal subsidy policies, signing nearly 1 million agreements for interest subsidies and recognizing over 1.8 million transactions [4]. Group 3: Supply-Side Support - CCB is increasing credit support for key consumer sectors, including tourism, culture, sports, health, education, and elderly care, with loans in these areas growing over 60% since the end of 2022 [6]. - The bank has issued over 160 billion yuan in loans to modern logistics, enhancing the efficiency of the consumption flow system [7]. Group 4: Enhancing Consumer Experience - CCB is building a comprehensive consumer finance service system, with approximately 35 million personal consumer loan clients and a loan balance of 652.7 billion yuan by the end of October 2025 [8]. - The bank has introduced innovative payment solutions, such as quick payment functions for consumer loans, facilitating immediate access to funds [9]. Group 5: Collaborative Ecosystem Development - CCB is fostering a new consumption ecosystem by collaborating with various stakeholders, including e-commerce platforms, to enhance consumer experiences and drive consumption growth [11]. - The bank is focusing on providing integrated services to group chain customers, enhancing their operational efficiency and supporting the overall consumption ecosystem [12].

CCB-既润“供给之木”又灌“需求之田” 建设银行双向发力激活消费市场 - Reportify