Core Insights - Black Friday is losing its prominence as a key retail event, with only 20% of American consumers planning to start their Christmas shopping during the Black Friday weekend by 2025, while 59% prefer to shop earlier and 22% will shop after Black Friday [1] Group 1: Factors Contributing to Decline - The rise of artificial intelligence is influencing consumer purchasing decisions, with over 55% of AI-driven prompts on Amazon indicating purchase intent [3] - The development of dynamic pricing mechanisms allows retailers to adjust prices based on market demand, making discounts more accessible throughout the shopping season rather than concentrated on Black Friday [3] - Technological advancements in e-commerce and logistics automation are shifting retail strategies, transforming physical stores into distribution centers and moving away from a store-centric promotional model [3] Group 2: Changes in Retail Strategies - Retailers are extending shopping periods through upgraded membership systems, focusing on regular discounts for loyal customers rather than one-day promotions [4] - Brands are increasingly creating exclusive promotional periods and rolling benefits for members, leading to a more normalized "online shopping month" rather than a single shopping frenzy [4] - The retail industry is transitioning towards a continuous transaction model rather than relying solely on specific shopping days, although Black Friday remains a significant sales period within a digitally driven long-term cycle [4]
美媒：黑色星期五为何渐失光彩
Huan Qiu Shi Bao·2025-12-03 23:05