Mei Ri Shang Bao·2025-12-03 23:02Core Viewpoint - The launch of the "National Good Car" Aion UT Super by JD.com, GAC Group, and CATL has faced significant backlash due to various issues, leading to a wave of cancellations and raising questions about the reliability of cross-industry collaborations in the automotive sector [1][2][3]. Group 1: Product Launch and Initial Reception - The Aion UT Super was introduced with a starting price of 49,900 yuan and a rental battery purchase plan, attracting over 18,000 reservations on the first day and exceeding 30,000 pre-orders before delivery [1]. - However, issues such as the absence of a promised sunroof, hidden limitations in the rental battery plan, and regional restrictions on invoicing led to customer dissatisfaction and cancellations [2]. Group 2: Customer Complaints and Company Response - Complaints from customers regarding the missing sunroof and undisclosed mileage limits on the rental plan surfaced immediately upon delivery, prompting a user meeting on December 1 to address these concerns [3]. - In response, the companies announced measures including a mileage increment package and a commitment to expand invoicing cities, while also improving transparency on product details [3]. Group 3: Cross-Industry Collaboration Challenges - The collaboration among JD.com, GAC, and CATL, initially seen as a promising combination of e-commerce, automotive manufacturing, and battery technology, revealed significant coordination and communication failures [4]. - The differing objectives of the companies—GAC aiming for sales volume, JD.com focusing on market expansion, and CATL promoting battery technology—led to a prioritization of traffic over user rights, resulting in a lack of transparency and information [4]. Group 4: Industry Implications and Future Considerations - The incident serves as a cautionary tale for the automotive industry, emphasizing the need for cross-industry collaborations to prioritize user logic over mere traffic logic [5]. - To regain consumer trust, companies must restructure their collaboration frameworks, ensuring clear roles and responsibilities, and focus on transparent information disclosure and user rights protection [5].