直播电商月收官，深圳好物“走俏”全球市场 万名主播带货465亿元

Core Insights - Live streaming e-commerce has emerged as a new battlefield for consumption, with significant participation and sales figures reported during the "2025 Shenzhen Live E-commerce Month" event [1][2][4] Group 1: Event Overview - The "2025 Shenzhen Live E-commerce Month" attracted over 10,000 participating streamers, with more than 700,000 live broadcasts and over 1.18 million products listed, resulting in over 5.1 billion views and a total online retail sales of over 46.5 billion yuan [1] - The event showcased the rapid rise of Shenzhen's live e-commerce, leveraging its strong supply chain, industrial advantages, and advanced information technology [1][2] Group 2: Industry Impact - Major platforms such as Douyin, Taobao, Kuaishou, and TikTok Shop participated, helping brands like DJI, Huawei, and others to expand their reach in the live streaming space, driving sales across various categories including electronics, jewelry, and food [2][3] - The event not only strengthened the online competitiveness of traditional industries like 3C electronics and jewelry but also accelerated the growth of emerging sectors such as pet economy and specialty dining [3] Group 3: Cross-Border E-commerce - Shenzhen is actively expanding its international market through cross-border live streaming, with the city's cross-border e-commerce import and export volume reaching 372 billion yuan in 2024, accounting for nearly 40% of the national total [4][5] - The establishment of the "Bay Area Cross-Border Alliance" during the event aims to create a new ecosystem for cross-border e-commerce, integrating resources from various regions [4] Group 4: Digital Transformation - Live streaming e-commerce has become a crucial engine for consumption and transformation, with over 2.3 million live broadcasts conducted in Shenzhen from January to August this year, resulting in 18 billion views and 1 billion items sold online [6] - The development of live streaming bases across various districts in Shenzhen is enhancing the brand effect and market reach of local industries [6] Group 5: Future Directions - Experts suggest that Shenzhen's rapid rise in live e-commerce is attributed to its robust fashion and electronics industries, as well as its advantages in cross-border e-commerce [7] - Continuous development of the "live streaming + industrial cluster" model is recommended to build a favorable ecosystem for live e-commerce, promoting digitalization and quality improvements in the industry [7]