Business Insider·2025-12-03 23:19Core Insights - Meta has established a new creative studio within its Reality Labs division, led by Alan Dye, a former Apple design leader, to enhance product design and experiences [1][3] - The studio aims to integrate design, fashion, and technology, focusing on AI as a new design material to create human-centered products [1][4] - The initiative is part of Meta's strategy to develop AI-powered devices, including smart glasses, to improve user interaction with technology [3][4] Company Developments - Alan Dye has nearly 20 years of design experience at Apple, where he significantly influenced the design of various products, including the Apple Watch and iPhone X [2] - Dye's team at Apple was involved in creating new smart home hardware and the Liquid Glass design, which enhances user interface transparency [2][3] - Alongside Dye, other notable design leaders from Apple, including Billy Sorrentino and Joshua To, will join the studio to strengthen Meta's design capabilities [3] Strategic Vision - Mark Zuckerberg emphasized the importance of thoughtful and intuitive interactions in the new era of AI devices, highlighting the potential for transformative technology [4] - The new studio is expected to elevate Meta's design standards by combining craft, creative vision, and experience in building iconic hardware and software products [1][3]