两部门发文促进文旅与民航业融合发展 丰富文旅新体验

Core Insights - The "Cultural Tourism and Civil Aviation Integration Development Action Plan" aims to enhance the integration of cultural tourism and civil aviation by 2027, improving service levels and expanding international and domestic travel routes [1] Group 1: Action Plan Overview - The Action Plan outlines four main areas of focus: improving travel service levels, optimizing travel routes and facilities, cultivating new integrated products and scenarios, and creating a favorable environment for integrated development [2] - A total of 15 specific measures are proposed to achieve these goals, including encouraging airlines to offer multi-destination packages and supporting collaborations between airlines and various tourism-related entities [2][3] Group 2: Low-altitude Tourism Development - The Action Plan promotes the orderly development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - Low-altitude tourism is seen as a significant driver for the transformation and upgrading of the cultural tourism industry, with its unique advantages of high freedom and strong experiential appeal [3] Group 3: Enhancing Inbound Tourism - The Action Plan emphasizes improving the convenience of inbound tourism, including enhancing services for international travelers and promoting tax refund services [4] - It calls for the optimization of air rights allocation and the encouragement of direct flights from major and emerging source countries, particularly those involved in the Belt and Road Initiative [4] Group 4: Policy Synergy and Market Potential - The integration of cultural tourism and civil aviation is crucial for breaking down industry barriers and establishing a collaborative mechanism for demand matching, product co-creation, and data sharing [5] - The inbound tourism market is experiencing a new growth cycle, with a projected recovery rate of 123% by 2025, significantly surpassing global averages [6] - Shanghai and Beijing have reported substantial increases in inbound tourist numbers, with Shanghai seeing a 38.54% year-on-year growth and Beijing a 45.1% increase [6]