Core Insights - The concept of success can lead to stagnation, as companies may become too focused on existing customers and processes, resulting in lost market share to competitors [1] - Sales teams may become overly reliant on established revenue streams, making it difficult to pursue new opportunities despite their clarity [2] Company Overview - OnProfit was founded in 2024 by Tony Capasso and others to develop AI tools aimed at uncovering "found money," which refers to revenue opportunities that are currently overlooked due to unexecuted initiatives or gaps in sales coverage [4] - The company is emerging from stealth mode and has secured customers such as HomeStory, OEConnection, and Commerce, with backing from investors like Lerer Hippeau, SignalFire, and Mark VC [4] Market Opportunity - OnProfit targets enterprises as they present the largest opportunities for uncovering found revenue, addressing issues of coverage and resource mismatch [4] - Capasso emphasizes the potential of AI to automate sales interactions, allowing sales teams to focus on new revenue opportunities without disrupting core operations [3]
The startup betting AI can unlock a new era of ‘found money’ for enterprises
Yahoo Finance·2025-12-02 12:22