冰雪运动咋就“热”了起来

Core Insights - The article highlights the rapid growth and popularity of ice and snow sports in China, transitioning from niche activities to mainstream participation [2][4][5] - Economic development, particularly the increase in GDP, has played a crucial role in making ice and snow sports more accessible to the general public [5][9] - The successful hosting of the Beijing Winter Olympics has significantly boosted the ice and snow sports industry, leading to increased participation and investment [6][7] Economic Impact - The ice and snow industry in China has seen substantial growth, with the total scale increasing from 270 billion yuan in 2015 to an expected 980 billion yuan by 2024, and projected to surpass 1 trillion yuan in 2025 [9] - The development of ice and snow sports has stimulated related sectors, including tourism, equipment manufacturing, and cultural activities, creating a comprehensive industry ecosystem [8][9] - The rise in participation has led to increased consumer spending, with venues like the Yao Xue Ice and Snow World in Shanghai generating 200 million yuan in economic benefits within a year [8] Participation Trends - Ice and snow sports have become increasingly popular among various demographics, including families and young adults, with many seeking to learn and engage in these activities [3][4] - The accessibility of ice and snow sports has improved, with indoor facilities emerging in southern regions, making these activities available year-round [4][8] - Events and competitions, such as the Jiangsu Province Alpine Skiing Open, are being organized in non-traditional regions, further promoting participation [4]