烟台：工业大市消费升级，“三新”是关键词

Core Viewpoint - Yantai, a traditional industrial city, is leveraging new consumption models and scenarios to upgrade its consumption landscape, successfully becoming a pilot city for new consumption formats with a national subsidy of 300 million yuan [1][2]. Economic Development - In 2023, Yantai became the 25th city in China to achieve a GDP of over 1 trillion yuan, with a projected GDP of 10,782.83 million yuan for 2024, indicating strong economic growth [2]. - The city has a permanent population of 7.03 million and an urbanization rate of 70.11%, providing a substantial consumer base with a per capita disposable income of 50,858 yuan [2]. Industrial Layout - Yantai's industrial strength is highlighted by its leading agricultural products, such as "Yantai Apple" and sea cucumbers, with the industrial output value expected to exceed 1 trillion yuan in 2024 [2]. - The city has over 6,000 accommodation and catering enterprises and more than 7,000 cultural, sports, and entertainment businesses, indicating significant potential for the integration of culture and consumption [2]. Commercial Space Development - Yantai is developing a commercial space framework consisting of six core business districts and twelve characteristic streets, which collectively support a retail sales total exceeding 370 billion yuan [3]. - The city aims to achieve a retail sales total of 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [3]. Government Initiatives - The city has established a coordinated mechanism for promoting consumption and has implemented a comprehensive consumption promotion system involving policies, activities, carriers, and industries [4]. - Plans include over 200 themed events and a budget of 50 million yuan for distributing consumption vouchers annually, fostering a continuous consumption trend [4]. New Consumption Scenarios - The opening of Hema Fresh in Yantai has generated significant consumer interest, with daily foot traffic exceeding 40,000 and online orders increasing by 50% post-opening [5]. - The shift in consumer behavior towards experiential shopping is evident, with Yantai focusing on the "first store economy" and new consumption scenarios to invigorate the market [5][6]. Cross-Industry Integration - Yantai is developing new tourism and consumption products, including various themed tours, and enhancing night-time economy initiatives, which have increased night-time revenue share to over 35% [7]. - The city is leveraging popular IPs from media and culture to enhance its tourism and consumption landscape, successfully integrating local resources with national media [8][9]. Future Plans - Yantai aims to establish 15 first-store centers and support 200 new first-store introductions, alongside creating 30 service consumption gathering areas by 2025 [9]. - The city plans to cultivate 50 local IPs and open 150 themed stores, promoting a new consumption landscape through innovative collaborations [9].