聚焦万亿级消费新风口！增强供需适配，适老化产品市场潜力几何？

Core Insights - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, becoming a significant pillar of the silver economy [1] - The "Implementation Plan" aims to enhance the adaptability of supply and demand in the elderly products sector, with specific goals set for 2027 [1] Market Growth and Trends - The elderly products market is experiencing robust growth, driven by an aging population and increasing demand for elderly care services [1][2] - The market is expected to form three trillion-level consumption fields and ten hundred-billion-level consumption hotspots by 2027 [1] Product Supply and Demand - There is a need to optimize the supply of elderly products to better match the diverse needs of the elderly population [2][3] - Current elderly products cover basic care, health monitoring, and life assistance, but there is a significant lack of high-end smart devices and personalized products [2][3] Barriers to Market Development - Major obstacles include insufficient consumer awareness, supply-demand mismatch, lack of standardization, and cost pressures [3] - Traditional views among the elderly lead to lower acceptance of elderly products, with a preference for reliance on family or traditional care methods [3] Policy and Technological Integration - The "Implementation Plan" emphasizes the need for enhanced research and development of elderly products, including care robots and multifunctional nursing beds [3][4] - The integration of artificial intelligence into elderly care services is highlighted as a key area for innovation [4] Role of Insurance in Elderly Products - The insurance sector plays a crucial role in promoting elderly products through a "product + service" model, establishing long-term trust with clients [5][6] - Insurance companies are integrating various service resources to create a comprehensive service system for the elderly [5][6] Financial Support and Industry Development - The government aims to increase support for quality elderly products through financial policies, including the establishment of special funds and tax incentives [6] - Insurance companies are encouraged to invest strategically in infrastructure for elderly care, enhancing the application scenarios for elderly products [6]