Jin Rong Shi Bao·2025-12-04 02:00Core Insights - The insurance industry is increasingly focusing on the "travel and health" sector as a new avenue to cater to the aging population, integrating health protection, travel experiences, and quality living into a single offering [2][3]. Group 1: Company Developments - Xinhua Insurance has launched a new health and wellness travel base in Huizhou, enhancing its strategic layout in the health and wellness sector, leveraging the area's cultural and ecological value [2]. - The "Xinhua Yue" travel service network now covers 45 cities and 55 projects nationwide, aiming to provide a comprehensive travel network that integrates climate environment, medical health, and cultural entertainment [2][4]. Group 2: Market Trends and Policies - The market for health and wellness travel is being driven by government policies aimed at promoting the silver economy, with initiatives to develop travel and health destinations and integrate tourism with health services [3][5]. - The insurance industry is adopting a "light asset, heavy service" model, collaborating with hotels and third-party service providers to expand the number of wellness travel communities [4]. Group 3: Challenges and Solutions - The wellness travel industry faces challenges such as service standardization, emergency support, and talent supply, which are common across the industry [5]. - Xinhua Insurance plans to address these challenges through rigorous partner selection, ongoing project evaluations, and integrating various service areas to enhance consumer experiences [5]. Group 4: Future Outlook - The insurance travel sector is expected to see increased competition and a shift towards more refined services, driven by a growing demand from active elderly consumers [6]. - The industry is evolving from providing basic insurance coverage to creating a comprehensive "insurance + full lifecycle service" ecosystem, enhancing the quality of life for the aging population [6].