车机变“砖头”,福特中国遭数百老车主控诉
Xin Lang Ke Ji·2025-12-04 02:05

Core Points - Ford China is facing significant backlash from hundreds of owners of older Mondeo models due to complaints about their vehicle's infotainment systems becoming non-functional, which raises safety concerns [1][2][3] - The launch of the 2026 Mondeo has highlighted the disparity in technology between new and old models, with the new model featuring advanced capabilities that older models lack [2][3] - Ford's new electric vehicle, the Ford Zhiqu Lema, is also receiving criticism for its design and configuration, indicating broader issues within Ford's product offerings in China [4][5] Summary by Sections Mondeo Complaints - Hundreds of Mondeo owners have collectively complained about their vehicles' infotainment systems, describing them as outdated and non-functional, which poses safety risks [1][2] - The older Mondeo models are equipped with the Qualcomm 820A chip, leading to frequent system crashes and failures in navigation and voice control [2][3] - Owners are demanding software upgrades to support mainstream smartphone connectivity and are willing to pay for hardware upgrades to newer systems [3] New Model Launch - The 2026 Mondeo has been launched with a price range of 149,800 to 199,800 yuan, featuring significant upgrades in power, intelligence, and design [2] - The disparity in technology between the new and old models has caused dissatisfaction among existing customers, who feel misled by the manufacturer's promises [2] Electric Vehicle Challenges - The Ford Zhiqu Lema, a new electric SUV, has faced criticism for its design and the necessity of paid options for key features, which has led to negative perceptions among potential buyers [4][5] - Ford's electric vehicle strategy in China has been under scrutiny, with the company reporting significant losses in its electric vehicle segment [5][6] Company Performance and Strategy - Ford China has been struggling with declining sales and profitability, with a significant drop in vehicle sales from a peak of 1.27 million units in 2016 to an expected 442,000 units in 2024 [6][7] - The establishment of the Ford Sales Service Company aims to unify the operations of its joint ventures, Changan Ford and Jiangling Ford, to improve market performance [8][9] - Despite these efforts, the lack of a successful electric vehicle model raises concerns about the effectiveness of the company's restructuring strategy [9]