消费新视野丨新供给创造新需求 智能穿戴产品打开千亿市场空间

Core Insights - The Ministry of Industry and Information Technology and five other departments have issued a plan to enhance the adaptability of supply and demand for consumer goods, aiming for a significant optimization of the supply structure by 2027, with three trillion-level consumption fields and ten hundred-billion-level consumption hotspots identified [1] Group 1: Market Trends - Smart wearable products are becoming a new essential for consumers, integrating technology and practicality, and are recognized as one of the hundred-billion-level consumption hotspots [1] - The market for smart wearables has diversified, extending from wristbands and watches to headphones, glasses, and rings, with each segment developing distinctively [2] - The deployment of AI models at the edge is driving the evolution of smart wearable product scenarios, enhancing functionalities such as real-time translation and voice control [2] Group 2: Industry Advantages - China possesses five core advantages in the supply of smart wearable products, including a complete industrial chain, strong manufacturing capabilities, flexible supply chains, leading brand ecosystems, and supportive policies and funds [3] - Major companies are leading innovation in the industry, with products like Huawei's smart watch featuring advanced communication technologies and Alibaba's Quark glasses integrating AI capabilities [3] Group 3: Future Outlook - The competition in the smart wearable market is shifting from device-to-device to ecosystem-to-ecosystem, emphasizing a comprehensive user experience that integrates hardware, systems, services, and content [4] - Experts predict that the future growth of the smart wearable market will be driven by three key areas: health management, young consumer markets, and industrial applications [5]