Core Viewpoint - Dongfeng Nissan has issued a statement addressing the malicious dissemination of false information regarding the N6 model on social media, which is believed to be aimed at diverting attention to a competing brand's vehicle. The company emphasizes its zero-tolerance policy towards such attacks and is actively collecting evidence against the infringing content [1][2][3]. Group 1 - Dongfeng Nissan's legal department has noted the presence of multiple social media accounts spreading false information about the N6, which misleads public perception and harms the company's product reputation [1][2][3]. - The company has stated that it is taking comprehensive measures to collect and preserve evidence against the malicious comments and actions [1][2][3]. Group 2 - Several social media users have criticized the marketing tactics of the competing brand, Roewe, for attempting to leverage the N6's launch to promote the Roewe M7, with comments describing this approach as "disgusting" [1][2][3]. - A social media influencer remarked on the effectiveness of Nissan's marketing strategies for the N6 and N7, attributing their success to thoughtful planning and innovative launch strategies, contrasting it with Roewe's ineffective tactics [1][2][3]. Group 3 - Wang Qian, the general manager of Dongfeng Nissan's new energy brand, responded to the situation by highlighting the ample market space for ten-thousand-level plug-in hybrid sedans and asserting that true strength is demonstrated through product value and customer reputation [1][2][3].
东风日产法务:多账号发布不实信息,截取N6上市热度,为某品牌某车型引流
Xin Lang Cai Jing·2025-12-04 02:12