捷豹酷虎战略转型加速 高嵩出任市场部执行副总裁

Core Insights - Jaguar Land Rover China has appointed Gao Song as Executive Vice President of Marketing, responsible for brand strategy and comprehensive marketing efforts [2] - Gao Song brings nearly 20 years of experience in corporate marketing and business management, having worked with Procter & Gamble, Clarins, and Michelin [2] - The appointment reflects Jaguar Land Rover's strategic shift in the Chinese market, aiming to innovate marketing models while maintaining brand identity amidst the electric and intelligent transformation in the automotive industry [2] Group 1 - Gao Song's previous achievements include leading the launch of new brands like OLAY Men at Procter & Gamble and driving a 5.5 times sales growth through localization and digital innovation at Clarins China [2] - At Michelin, he disrupted traditional dealership models by building a data platform that generated 12 million precise user leads and over 1 million members in just five months [2] - The automotive industry is facing challenges in redefining luxury and building direct customer relationships while reducing reliance on traditional dealership systems [2] Group 2 - The appointment of Gao Song indicates Jaguar Land Rover's commitment to transforming its strategy in the Chinese market [2] - The company aims to leverage Gao Song's expertise in digital transformation, brand reshaping, and channel innovation to enhance brand presence and market share in China [2] - The industry is currently experiencing a wave of electrification and intelligence, necessitating innovative approaches to marketing and customer engagement [2]