盒马前CEO侯毅再创业 派特鲜生黄了推出“老菜芮选”

Core Insights - Hou Yi, the former CEO of Hema Fresh and founder of Pet Fresh, has officially launched "Lao Cai Rui Xuan" to enter the live-streaming e-commerce sector [1][4] Group 1: Company Developments - The product offerings in the "Lao Cai Rui Xuan" live-streaming room include categories such as baked goods, fruits, and seafood, featuring items like Tongxiang Snowflake Wulao Steamed Buns [4] - Hou Yi has transitioned from his role as CEO of Hema Fresh, a position he held since the company's inception in 2015, and is now focusing on new entrepreneurial ventures [4] Group 2: Recent Challenges - The pet food brand "Pet Fresh," founded by Hou Yi, has faced significant challenges, leading to a large-scale closure of its physical stores [4] - The first Pet Fresh store opened in February 2025 and quickly expanded to 10 locations, but the company has decided to exit the physical pet store market while retaining a small online presence [4] - Pet Fresh announced a successful $25 million angel round financing in May 2023, marking a record high for angel financing in the pet industry in recent years [4]